When AC Experts Sponsor Wisconsin Festivals, They Have Chances To Promote Their Business
When you and your fellow AC experts compete with others in your industry in and around Wisconsin, then you face your competition directly in a number of different marketing mediums. You know that consumers need air conditioning service most in the summer months, and when they need it, they want it fast. So, they wind up doing business usually with whoever they find out about first that makes a convincing case for their business. Likewise, if your business also does work on heating systems, you know there’s a similar peak to business in the coldest months.
You probably have your AC expert business listed in the phone book. You’ve also got a website, billboards and signs around town, and you likely run radio and/or television ads at time too. However, so is everyone else most likely. If you really want to get your brand out there and into the minds of consumers, then you have to start marketing yourself in places where others are not. Your first thought might be sponsoring a local amateur sports team, and that can be very effective, but even that’s done quite a bit too.
Think outside the box a little bit, and sponsor some of the many festivals that happen around Wisconsin. When not buried in snow, this state is a gorgeous place with mild weather, and the summer days are incredibly long in hours of available light, thanks to the northerly latitude. That all adds up to it being a great place for festivals to happen and many do, whether they’re national music tours, regional events, or just a local gathering to celebrate something area residents are passionate about.
If you can, sponsor the entire festival so that your AC expert business brand or name is all over the festival materials and banners. If not, sponsor some part of the event, be it a booth, large activity tent, or a musical stage. Definitely offer to print the t-shirts that festival staff and security wear, as you can brand them and everyone attending will see your business name. Even better, get your advertising on the festival t-shirts that might be handed out to those who paid for tickets.
Absolutely have a booth set up somewhere that you can hand out free food and water or run games and activities for kids. Demonstrations about the insides of air conditioners can actually be made entertaining if you know the crowd, and you get a chance to make a slight sales pitch to those in attendance. It’s a great way to do a drawing for free preventative AC service, giving you a phone list to contact later on when setting up early spring appointments to get air conditioners ready for the coming summer.
At the very least, make free magnets to give away that have your business name and phone number on them, plus your website. When someone’s AC does go out, if your name is already on their fridge, you’ve won.